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Today’s State of Data Is an Obstacle to Digital Transformation

While digital transformation is becoming a greater priority within process-heavy industries, the rapid expansion of data is a major roadblock. Even though this vast amount of information is incredibly valuable, it’s also unstructured, non-digitized and scattered across many disconnected storage systems.

Not only do these issues keep companies from utilizing their data effectively, but they also prevent the implementation of digital transformation because disorganized data cannot be efficiently processed by machine learning models. This threatens sustainable competitiveness, hinders the adoption of automation and blocks productivity.

At ReVisionz, we recognize that managing data is one of today’s biggest business challenges. In this article, we will explore how we can help transform scattered information into a valuable resource that drives informed decisions, innovation and digital transformation.

Leveraging Data in Different Sectors

To fully grasp the significance of data liberation and contextualization, here are several examples of how various sectors can leverage their data to enable innovation and competitiveness.

  • The manufacturing industry can apply data analytics in production planning, quality control and predictive maintenance.
  • The oil & gas industry can apply data in reservoir characterization, drilling optimization and pipeline integrity management.
  • The power generation industry can use data for real-time performance monitoring, efficiency optimization and emissions control.

While these benefits may sound appealing, these sectors commonly struggle to utilize their data due to the lack of correlation and prevalence of inconsistency among data points. This necessitates the need for liberation and contextualization, which can help industries turn raw information into valuable insights that drive efficiency, innovation and growth.

The Barriers to Digital Transformation

Understanding how various sectors struggle with leveraging data effectively is just one piece of the puzzle. But how do current data shortcomings prevent these companies from achieving digital transformation? Here are several obstacles:

1. Limited Transparency

Lacking an understanding of the correlation between various forms of data, such as time series data from plant historians and history from maintenance systems, prevents companies from drawing meaningful insights and taking full advantage of their information.

2. Data Inconsistencies

Inconsistent variables such as mismatched tags across different systems or documents can cause data distribution mismatches. This means that the data used for training machine learning models differs from operational data, which can lead to poor model performance. This absence of standardization can also lead to inaccurate interpretations and misguided decisions.

3. Poor Management

Essential data is scattered across different repositories and formats such as PDFs, 3D models and CAD files as well as non-digitized documents and unstructured records like emails and paper documents. This fragmentation inhibits the ability to correlate and analyze data effectively, hindering the potential for insightful decision-making.

4. Productivity Loss

The absence of organized data causes industries to struggle with leveraging large language models or machine learning algorithms. This can lead to substantial knowledge and productivity loss, as these technologies require clean and structured data to deliver accurate insights and effectively automate processes.

5. Conflicting Information

Having duplicate data entries and conflicting information makes it challenging to distinguish reliable data, which wastes valuable resources, impedes productivity and ultimately leads to misinformed decisions that can harm business outcomes.

The challenges associated with organizational asset data such as fragmented storage, inconsistent formats and conflicting duplicates create significant hurdles to making data-driven decisions and implementing new systems. High-quality, well-structured data is essential when it comes to the adoption of advanced technologies like AI, machine learning and algorithmic applications, all of which are instrumental in digital transformation. Without the ability to leverage these technologies, companies risk falling behind, ultimately limiting their competitiveness in an increasingly data-driven world.

How ReVisionz Utilizes Contextualization

Now that you have an understanding of how disorganized data hinders progress and competitiveness for organizations, you’re probably wondering what can be done.

At ReVisionz, we address the challenge of fragmented, inconsistent and incomplete data through a process known as contextualization. During this process, we liberate data from silos, cross-link it and place it into a relevant, structured context to help you transform the raw, disorganized information into a valuable, accessible and actionable asset.

To achieve this, we identify and break down data silos to consolidate information from diverse sources. Our method includes adhering to best practices for naming conventions, standards and data management. We also take a holistic approach by integrating the right combination of tools, processes, technology and governance to ensure that the data is aligned with the specific needs and objectives of your business.

Once your data is properly contextualized, it becomes cleaner, more accurate and easier to understand, which enables decision-makers to make faster, more informed choices. It also supports advanced technologies required for effective digital transformation such machine learning and generative AI tools like Copilot or ChatGPT, all of which rely on structured, well-organized data to function effectively and provide value.

A Holistic Approach to Your Data

The team at ReVisionz understands that digital transformation can feel daunting, but with the right strategy in place, we help you unlock and contextualize your data so that it can become a powerful tool. With effectively structured data, your team can make informed decisions faster, improve efficiency and leverage technologies like AI and machine learning to catalyze your organization’s growth.

Through our holistic approach, we take the time to truly understand your unique goals and customize our solutions to meet your company’s specific needs. We’re here to guide you through your digital journey. If you’re ready to take the next step and transform the way your business operates, reach out to ReVisionz and let us help you make data work for you.

1. Asset Data Is an Afterthought

Welcome to ReVisionz’ “Hard Truths About Digitalization” series! In these five videos, we delve into real challenges that asset-heavy organizations face when implementing digital transformation. The series features insights from our own industry leaders who share their knowledge on overcoming obstacles, navigating change and making the most of digital technologies. We’ll also discuss how ReVisionz’ solutions help businesses proactively manage asset data from day one to avoid costly mistakes and achieve optimal operations.

In the first video, Phillip Schachtner addresses the tendency of owner-operators to treat asset data as an afterthought. He discusses how they frequently focus on the tangible aspects of asset creation, installation and operation while neglecting the role that data plays throughout the entire asset lifecycle. Let’s take a closer look at the importance of managing asset data effectively and the risks of treating it as a secondary priority.

Is Your Critical Data Lost in Chaos?

If you’ve worked in asset-heavy industries like oil and gas, mining, manufacturing or energy, you probably already know that searching for critical information to run operations can feel like a nightmare. Perhaps you make multiple trips to the site, only to discover the data stashed in a drawer in a back room. It’s outdated, illegible and you can’t be sure it’s accurate. Maybe you even fear that acting on it could introduce unnecessary risks.

It’s also possible that the information you’re looking for is in a series of different formats—as digital documents like JPEGS or PDFs or as paper documents from years ago. The data is scattered across siloed databases and piles of paper in back rooms and warehouses, making it almost impossible to access when you need it most. Does any of this sound familiar? If so, read on.

The Root Cause of Data Gaps

Why is asset data so disorganized in the first place and why isn’t it captured from the start? It’s because many companies treat this data as something only to be addressed once operations are underway. However, 70% of the critical information needed to maintain and operate assets is generated during the project phase. In other words, the majority of a company’s data isn’t being systematically recorded and structured at this critical stage.

This approach is not only inefficient but also risky because this information forms the backbone of any successful asset management system. Without quality asset data from the outset, organizations may be forced to rely on incomplete or outdated information, making it nearly impossible to properly maintain assets or make informed decisions. We’ll talk more about the consequences of this practice in the next section.

The Consequences of Ignoring Asset Data

When asset data isn’t captured properly or is left as an afterthought, challenges can manifest in various ways that impact both the short-term and long-term health of the business. Below are the major repercussions of not having complete or accurate asset data, along with how these issues directly impede a company’s ability to adopt and benefit from digital solutions:

  • Increased Maintenance Costs: Maintenance teams may waste valuable time searching for the correct information. Poor data can also result in incorrect repairs or subpar maintenance decisions, which can cause higher operational costs.
  • Production Losses: Production lines can grind to a halt when assets are not running at optimal levels due to missing or inaccurate data. Delays in acquiring the necessary data to conduct repairs can lead to significant production losses.
  • Safety & Environmental Incidents: Without the proper data to monitor asset conditions, businesses may miss early warning signs of potential issues, which can increase the risk of safety incidents and environmental disasters.
  • Hindrance to Digital Transformation: Incomplete asset data prevents businesses from implementing digital solutions like AI-driven analytics and predictive maintenance. They can’t properly integrate these technologies and therefore may risk the loss of their competitive edge.
  • Missed Opportunities for Optimization: Companies could miss out on the ability to use advanced analytics and optimization models to enhance asset performance, resulting in underutilized resources and lower cost-savings.

From this list, it’s clear that neglecting asset data leads to more than just operational headaches. It causes higher costs, production delays, safety risks and missed opportunities for optimization. Plus, these issues not only affect day-to-day operations but also hold companies back from adopting new technologies that can improve performance.

We Capture Data From Day One

The core approach to prevent asset data from being treated as an afterthought is to emphasize the importance of capturing and managing asset data from the very beginning of a project. ReVisionz helps companies achieve this by implementing data continuity processes so that asset data is captured, standardized and maintained throughout the entire lifecycle. This makes it readily available when needed for the data handover process.

By embedding these data management systems early in the project phase, ReVisionz supports businesses in mitigating risks associated with poor asset data management. Through the integration of standardized data processes and systems, we enable organizations to seamlessly transition from the construction phase to operations. This proactive approach ensures that asset data remains trustworthy, up-to-date and accessible, which is crucial for both day-to-day operations and long-term safety.

Let’s Build Your Digital Path Forward

At ReVisionz, we believe that the key to successful digitalization is starting with solid, trustworthy data from the very beginning. By addressing critical information as a primary focus during the project phase, organizations can achieve efficient operations throughout the entire asset lifecycle.

Having access to quality asset data is a necessity for businesses that want to stay competitive. If you’re ready to prioritize your data and lay the foundation for the successful digitalization of your organization, reach out to one of our experts at ReVisionz. We’ll help you set up the systems and processes you need to succeed in today’s data-driven world.

2. Heavy Focus on Technology as New Shiny Objects

It’s easy to get swept up in the excitement of new technology, seamless automation and next-level efficiency. After all, digital transformation is supposed to be about progress—about moving forward, optimizing workflows and unlocking new potential. But the hard truth is that no matter how powerful or innovative a technology is, it will fail if it isn’t aligned with your business needs and capabilities.

In the second video of our “Hard Truths About Digitalization” series, Jaclyn Arnold tackles the common pitfall of focusing too much on the latest technology while neglecting the functional requirements that truly drive digital enablement. This results in a disconnect between what the new system promises and what process facilities experience. Instead of driving efficiency, the tool becomes an expensive and underutilized asset that organizations struggle to adopt or actively avoid.

Let’s dive into why technology alone isn’t the answer and how ReVisionz guides organizations to make more informed decisions that drive real transformation.

The Temptation of Shiny New Technology

The technology landscape is evolving rapidly, with an overwhelming number of applications promising to revolutionize the way process businesses operate. From AI-powered analytics to cloud-based asset management systems, these tools present exciting possibilities for increasing efficiency and optimizing workflows.

Marketing materials and technical demonstrations fuel this excitement by painting a compelling vision of a transformed digital workplace so that organizations quickly buy into the vision. However, the challenge lies not in imagining a more digital future, but in creating a solid plan to achieve it. Too often, companies invest in cutting-edge tools without first understanding their own processes, value drivers and business capabilities. This disconnect leads to significant challenges down the road.

The Risk of Skipping the Foundations

Businesses in asset-heavy industries commonly pursue digital programs without fully assessing the current state of their assets. They focus on the end goal of their ideal digital workplace without considering their market position, operational realities or the step-by-step progression needed to achieve it. This disconnect can lead to several common challenges:

  • Misaligned Goals: Owner-operators get captivated by the grand vision of digital transformation, so technology purchases are made based on aspirational goals rather than real business needs. This often results in tools that don’t align with day-to-day workflows, which leaves end users with technology that fails to deliver on its promise. This is also part of the reason why new implementations frequently lose leadership support and ultimately become obsolete, as discussed in the fourth video in this series.
  • Analysis Paralysis: Digital decisions should be based on what the company needs to achieve its goals and how technology can enable that progress. However, these critical considerations are often overlooked in favor of exciting new innovations. And when some decision-makers become overwhelmed by possibilities, they may delay decisions indefinitely and get stuck in a cycle of analysis paralysis rather than making meaningful progress.
  • Implementation Gaps: A tool is only as effective as its implementation. Successful adoption requires governance, process alignment and change management. Without these, employees may revert to old habits and the inefficiencies digital transformation was meant to solve persist or become even more complicated.

In light of these challenges, what was once seen as a promising digital transformation quickly turns into an expensive burden that delivers little to no return on investment. Companies might find themselves with technology that fails to meet user needs, leading to low adoption rates and workarounds. Without a well-defined strategy, new tools fail to integrate seamlessly into operations, creating bottlenecks rather than streamlining workflows. Additionally, the investment required to implement these solutions goes to waste when employees revert to legacy processes or underutilize the technology.

A Smarter Path to Digitalization

At ReVisionz, we believe that the key to successful digital transformation lies in taking a strategic approach that aligns technology with real business needs. Success doesn’t come from rushing into the latest tools but rather from prioritizing business capabilities and user requirements. Instead of getting swept up in the excitement of new technologies, organizations must begin by assessing their current state, understanding their goals and defining the capabilities they need to drive long-term success.

Here’s how ReVisionz helps organizations take a smarter approach:

  1. Start With Business Capabilities: Before selecting any technology, companies must map out their core business needs and identify the functionalities required to enhance efficiency and performance.
  2. Assess Value Drivers: Understanding what truly drives value for the business increases the likelihood that digital investments will align with strategic goals.
  3. Be Patient With Technology Decisions: Rather than making impulse purchases, organizations should conduct thorough market scans, compare available technologies and make sure they choose solutions that fit their long-term objectives.

By focusing on these fundamental steps, ReVisionz helps companies avoid common pitfalls like misaligned technology or wasted investments. Instead, we help them establish a clear and actionable path toward their goals so that new investments align with company needs, integrate seamlessly and achieve full user adoption.

Move Forward with Confidence

ReVisionz helps businesses bridge the gap between aspiration and execution. By ensuring that digital solutions are backed by clear strategies and strong foundations, we enable organizations to maximize the value of their technology investments.

If your digital transformation feels stuck or if you’re unsure of how to move forward with your technology strategy, our team can guide you in the best direction. At ReVisionz, we specialize in helping organizations navigate their digital journey with confidence so that every step forward is built on a solid foundation.

Let us help you turn your vision into reality without the pitfalls of chasing shiny new tools. Reach out to our team today to learn more.

3. Siloed Thinking About Data

In the third video of our “Hard Truths About Digitalization” series, Nam Pham dives into one of the most pervasive issues companies face today—siloed thinking about data. In this article, we will examine how the divide between capital projects and operations teams can lead to fragmented data management practices, which creates significant inefficiencies and costs for businesses.

In this article, we will examine how the divide between capital projects and operations teams can lead to fragmented data management practices. We’ll also explore why this issue exists, how it impacts your bottom line and most importantly, how ReVisionz helps bridge the gap to provide seamless data handover, streamlined operations and the potential for large cost savings.

The Disconnect Between Projects & Operations

In many asset-heavy businesses, there’s a clear divide between the capital projects organization or department, which is responsible for designing and building a facility, and the operations and maintenance (O&M) team, which manages the facility once it’s built. While both functions share the same goal of successful facility operation, their priorities are typically misaligned.

Capital projects teams focus on delivering projects on time and on budget. They are more concerned with materials requirements and procurement, how the asset will fit into the facility and so on. On the other hand, the O&M team needs accurate and comprehensive data so they can make sure that processes run smoothly. They’re focused on safety, productivity and asset uptime.

These differences become most apparent when information from projects is handed off to O&M, a challenging process that often creates friction between departments. Here is a quick breakdown of how their priorities compare:

  Project Teams O&M Teams
Primary Goal Deliver the project on time and within budget. Ensure smooth, continuous facility operation.
Focus Design, build and fit assets within the facility. Safety, productivity and asset uptime.
Priorities Materials, dimensions and facility layout. Data accuracy, system reliability and process efficiency.
Data Requirements Detailed asset design and build information. Technical specs, maintenance history and performance metrics.
Timeline Need data for construction and installation phases. Need data before commissioning and throughout the asset lifecycle.
Data Format Project-specific formats and systems. Standardized, usable data for daily operations.

 

An Example of Organizational Misalignment

Let’s say a large petrochemical facility is expanding by installing a new tank. The company’s engineering team is on track to complete it on time and within budget. Part of the project includes developing a digital version of the tank asset to help O&M better manage the asset. However, as the tank nears completion and the O&M team is waiting for the handover of critical documentation,  the capital projects team doesn’t have this data on hand.

Now O&M has to go back to engineering to close information gaps, forcing them to plumb hundreds of files, documents and datasheets. And although the project was initially on track for on-time delivery, lacking the necessary information will now delay efforts to digitalize the tank and its interconnected assets. The purpose of this example is to give you greater insight into how siloed thinking about data can manifest and perpetuate problems in a real-world situation.

The Challenges of Siloed Thinking

As mentioned before, a siloed approach becomes most problematic during project handover when critical asset data is transferred between functions. Without a lifecycle-based strategy, organizations face several key issues:

  • Inconsistent & Incomplete Data Handover: The quality of transferred data varies and often contains gaps and inconsistencies that hinder operational readiness.
  • Time-consuming Master Data Acquisition: O&M teams scramble to gather and structure the data needed to populate operational systems, which can cause inefficiencies and higher costs.
  • Delays in Project Timelines: Poor handover processes can push back critical milestones and affect overall project timelines.
  • Missed Cost-Saving Opportunities: Companies risk losing millions in potential savings due to added time and labor during data transfer and integration.
  • Barriers to Digitalization: Incomplete data prevents accurate digital models, hinders integration with advanced tools and reduces the effectiveness of digital transformation efforts.
  • Gaps Between Digital Models & Reality: Poor asset information management results in digital models that fail to accurately represent physical assets, which limits the effectiveness of digitalization efforts.

Overcoming these challenges requires a shift in approach that bridges the gap between teams so that data can flow seamlessly from projects to O&M. Let’s explore how ReVisionz can help organizations break down these silos and facilitate greater collaboration across company functions.

How ReVisionz Streamlines Data Handover

To solve the pitfalls that come with siloed thinking, ReVisionz helps organizations in the process industries facilitate a seamless data handover process from capital projects to O&M. As Phillip Schachtner explains in the first video in this series, many organizations treat the asset data needed for O&M as an afterthought and don’t prioritize it until operations are underway. To prevent this common mishap, we help companies embed these requirements into the Engineering, Procurement and Construction (EPC) phase so that vendor contracts clearly define the necessary asset information before projects begin. This early alignment can eliminate miscommunication as well as costly last-minute data gaps.

However, simply defining data requirements isn’t enough. The data must also be validated and structured properly to be useful. ReVisionz can help implement robust auditing processes that verify data accuracy, consistency and formatting before handover. By catching errors early, we help organizations avoid expensive rework along with integration issues. Additionally, one of the most appealing benefits of our approach is that it enables long-term digitalization success. With structured, high-quality asset data in place from day one, organizations can more easily integrate digital twins, predictive maintenance strategies and advanced analytics into their operations.

Let’s Build Your Digital Path Forward

By focusing on aligning teams early and making sure the right data is captured, validated and integrated from the start, ReVisionz helps organizations avoid the pitfalls of siloed thinking, achieve a fully connected asset lifecycle and potentially save millions of dollars.

As pioneers in digital transformation since 2001, ReVisionz is the trusted partner for asset owners looking to optimize their digital strategies. With the largest team of digital asset experts in North America, we have the expertise to guide your organization through every phase of digitalization. Reach out today to learn how we can help streamline your data handover processes and unlock the potential for high cost savings.

4. Maintaining Focus Along the Way

In the fourth video of our “Hard Truths About Digitalization” series, Kirk Gibson discusses how organizations in the process industries struggle with maintaining focus and securing ongoing executive sponsorship as they digitalize their business operations. The problem is that digital transformations are not quick fixes, but rather long-term endeavors that require continuous attention and support from leadership. When these elements are missing, initiatives can quickly lose momentum and organizations risk abandoning their long-term goals in favor of short-term fixes.

At ReVisionz, we work with companies like yours to make sure your digital transformation stays on course with clear objectives and steadfast executive backing. In this article, we’ll explain why maintaining this focus is so important, how to secure and retain executive sponsorship, and what steps you can take to keep your transformation aligned with your organization’s strategic goals.

The Importance of Executive Sponsorship

One of the most fundamental components of a successful digital transformation is maintaining unwavering executive sponsorship. As technology continues to rapidly evolve, it has become imperative for asset-heavy organizations to adopt new systems to maintain a competitive edge. But when your leadership team is not committed to the shift, digital initiatives can quickly lose direction, waste resource and ultimately fall short of their intended goals.

After all, digital transformation isn’t just a small upgrade, but rather a fundamental change in how a business operates. It requires reimagining processes and driving cultural shifts. These are not projects that can be wrapped up within a fiscal quarter or the end of the year. They require sustained focus and sponsorship, sometimes over the course of several years.

As Kirk emphasizes in the video, maintaining leadership focus throughout this journey can be challenging. Over time, executives may become sidetracked by immediate concerns, shifting priorities or new business pressures, which can undermine the long-term vision of the transformation and jeopardize the entire initiative.

A Look at the Oil & Gas Industry

To better understand the stakes of maintaining focus and executive sponsorship, let’s say an oil and gas midstream company wants to incorporate AI and automation to improve efficiency. A senior manager is assigned to lead the initiative and the project kicks off with excitement and ample support.

However, as the transformation unfolds, the enthusiasm begins to wane. Every department wants their own use case represented and a flurry of pilot projects emerge. The projects start to become fragmented and inconsistent, while the focus shifts from business-critical capabilities to novelty projects that lack real business value. Over time, the executive team loses confidence and becomes frustrated with the lack of clear progress and the scattered efforts. Sponsorship begins to erode and the investment fails to meet expectations, leaving the team disillusioned.

From this scenario, you can see that when there’s no clear focus, the initiative risks becoming disjointed and unsuccessful. Rather than delivering long-term value, it devolves into a series of uncoordinated efforts that drain resources and erode executive confidence. Without sustained leadership support and a unified strategy, the transformation becomes more of a distraction than a catalyst for change.

How to Secure Ongoing Support

To avoid the pitfalls outlined above, there are key strategies that can keep your digital initiatives aligned with your long-term business goals. Here are several ways that ReVisionz enables companies to implement these strategies to secure ongoing support.

1. Prioritize Business Capabilities

We help organizations understand the business capabilities they want to enhance through digital transformation before selecting any new tools. Rather than chasing the latest technologies, which we discuss further in the second video in this series, we focus on identifying concrete business initiatives that match your strategy. We work closely with both executives and front-line employees so that there is alignment between high-level strategic priorities and operational realities. By pinpointing capabilities critical to success, we help build an actionable roadmap that delivers measurable value at every stage. This approach keeps the focus on business outcomes to foster sustained executive investment.

2. Create an Incremental Roadmap

Once you’ve identified the business capabilities, the next step is to create a clear transformation roadmap. A well-defined plan with intelligent milestones and metrics will help guide your efforts to align with your goals. Breaking the journey into manageable phases that generate real value will also keep the project self-funding. We help you build each milestone upon the last to provide tangible results along the way. This not only keeps momentum going but also demonstrates progress to executives and stakeholders, which can encourage them to maintain their buy-in throughout digitalization.

3. Strong Governance to Prevent Scope Creep

One of the biggest challenges in digital transformation is the risk of scope creep, which is when new and unrelated projects appear and divert attention from core initiatives. To prevent this, ReVisionz helps companies establish strong governance so that resources and efforts remain aligned with strategic goals. We assist in developing clear decision-making frameworks, robust oversight structures and efficient communication channels. This approach also allows organizations to make sure that new initiatives are properly evaluated and only pursued when they align with the overall business strategy to avoid distractions from the primary incentive.

Securing ongoing executive support is key to a successful digital transformation, but it doesn’t happen by chance. We work closely with organizations to help them prioritize business capabilities rather than chase the latest tech, create actionable roadmaps and put strong governance in place so they can avoid these common hurdles. By keeping digital initiatives tied to real business outcomes, it is more likely that leadership will remain engaged and transformation efforts will drive lasting success.

Your Partner in Digital Evolution

Digital transformation is complex, but it doesn’t have to be chaotic. With decades of experience in asset-intensive industries, ReVisionz helps process facilities cut through the noise while aligning new technology with your business goals so that every initiative delivers tangible value.

We work alongside your leadership and teams to keep projects on track, maintain executive buy-in and prioritize the capabilities that matter most. Rather than approaching transformation as a one-time initiative, we design a sustainable plan that helps you stay competitive in a rapidly changing landscape. If you’re ready to take the next step, partner with us and we’ll map out a transformation roadmap for your unique organization.

5. Different Understandings of Digital Twins

Digital twins can provide a smarter way to manage industrial operations. In theory, they provide real-time insights, predictive analytics and enhanced decision-making. But in reality, many digital twin initiatives fail before they ever deliver value. To put it simply, this is because different teams within an organization have varying use cases for their digital twins. And without a shared vision, decision-makers fall into common traps such as trying to satisfy everyone at once or letting the loudest voice dictate direction. The result? A costly investment that never gets fully adopted.

At ReVisionz, we help organizations avoid this costly mistake by ensuring digital twin initiatives are aligned with business objectives, supported by cross-functional collaboration and implemented with a clear roadmap. In the last video of our “Hard Truths About Digitalization” series, Jenn Floyd breaks down why misalignment is the silent killer of digital twin initiatives and how companies can take a smarter approach to implementation. Let’s dive into the key challenges and how to overcome them.

The Importance of Digital Twins

First of all, what exactly is a digital twin? It’s a virtual representation of a physical object designed to simulate the functionality of an organization’s processes. This provides a bird’s-eye view of current performance, predicts potential failures or inefficiencies and enables smarter, data-driven decisions.

Facilities use digital twins for digital transformation because they offer a real-time representation of what it would look like to fully utilize a new asset before it’s put to use. This lets users test and refine plans in advance, enabling executives to make informed decisions that ensure new assets align with broader strategic goals, such as improving efficiency and cutting operational costs. Essentially, digital twins act as a safety net, helping organizations confirm that assets meet their objectives while the stakes are still low.

Misaligned Use Cases & Common Traps

Within asset-intensive organizations, it is common for different departments and leaders to use digital twins in ways that cater to their specific needs, ultimately causing misalignment amongst the organization as a whole. After all, all parties need to be on the same page, including executive team members making bigger decisions and those on the ground floor helping to maintain a facility. Nam Pham explores this need for alignment further in the third video in this series.

To put this into perspective, consider a few examples: Your safety team might want to use the digital twin to simulate emergency response scenarios, while your operations manager aims to leverage it to increase production beyond current capacity. Meanwhile, your maintenance team could be focused on using it to create predictive maintenance models that anticipate equipment failures before they occur.

We often see companies fall into two main traps when using digital twins in different ways. The first is making decisions to try to satisfy everyone at once, which can result in a process or system that ultimately proves ineffective. The second trap is setting direction based on the loudest voice in the room. When this happens, other departments may feel unheard, which can reduce support and buy-in from others within the organization.

With so many varying perspectives happening simultaneously, it can slow down or even derail the successful implementation of new digital assets. When separate departments use digital twins differently, it can lead to conflicting priorities, inefficiencies and critical decisions that contradict each other. This causes greater operational complexity, making it harder to create a unified strategy and ultimately reducing the effectiveness of the technology investment.

We Help You Create a Digital Roadmap

How can your organization successfully implement new technology using digital twins when so many different use cases are happening simultaneously? This is where ReVisionz steps in to help you foster cross-departmental collaboration and maximize the value of your assets. We work with you to define a clear strategy and overall direction for deployment. From there, we evaluate the various use cases across your organization and align them with the broader strategy. This creates a unified approach that is beneficial for all departments and, most importantly, your company as a whole.

By helping you develop this comprehensive roadmap, you can gain control over the deployment process instead of letting it control you. When all departments are aligned on their digital twin usage, your organization benefits from a single source of truth, which enhances scalability and ensures that digital twins evolve with your business needs rather than becoming fragmented, department-specific solutions. This unified strategy enables you to leverage this tool for a more cohesive, efficient and effective digital transformation.

Strategic Digitalization for Real Results

When digital twins are not implemented with clarity, strategy and alignment, organizations risk wasted resources, poor adoption and a failure to realize the full benefits of their investment. On the other hand, when implemented properly, digital twins become powerful tools for optimizing performance, reducing downtime and improving decision-making.

If you’re ready to unlock the true potential of technology investment and avoid common pitfalls, reach out to our experts at ReVisionz. We’ll help you build a customized roadmap that aligns your technology with your business objectives so that you can achieve maximum value at every stage of your digital journey.